What Drives Us? What Drives Us?
19 Aug 2021mission, team

We know that raising a child without plastic sounds crazy (and you’re right - it is), but it’s not impossible.

We’re driven to succeed in our mission by our unwavering belief in smart design, action, honesty and optimism. In fact, we’re publishing our beliefs here so you know exactly where we stand:

WE BELIEVE THE PLASTICS PROBLEM IS REAL AND SOLVABLE

Sick of plastics? We hear you - plastic pollution is one of the biggest environmental issues facing our planet. Australians generate around 2.5 MILLION tonnes of plastic waste each year, and considering single-use plastics stick around in the ecosystem for half a millennium (with only 9% sent for recycling) we’re calling this an Earth-sized problem. Massive? You bet, but it’s one we can’t keep ignoring. In fact, we’ve made it our mission to help solve it. By harnessing renewable energy sources, the best emerging tech and innovative manufacturing techniques, we’re leading a radical shift towards a plastic-free future - and we want you to be a part of it.

WE BELIEVE IF NOTHING CHANGES, NOTHING CHANGES

The global climate crisis is no longer a threat - it’s our lived reality. And while we believe in the power of big ideas and meaningful dialogue, we’ve also got to start turning strategy into real world action. With one foot in front of the other My Childe is rewriting the script; shaking up the way industry thinks, designs and manufactures. Our products solve the single-use plastics problem for parents, and we’re making it possible to raise a child with zero impact. The shift has to start somewhere - we figure it might as well be with us.

WE BELIEVE A BETTER FUTURE STARTS NOW

Global challenges like climate change can feel daunting. But if there’s one thing we know for certain it’s that the future isn’t set in stone. Instead, it’s being sculpted and defined by the millions of decisions individuals and businesses make every day. The easiest way to build a brighter future? Start investing in it now. We’ve got ambitious visions of a plastic-free world - one our kids, and their kids, can be proud of - and it starts now.

WE BELIEVE IN DOING THE RIGHT THING EVEN WHEN IT’S HARD

Knowing the right thing is easy, living it out is the hard part. But it’s an ethos that My Childe is founded upon. With this in mind, we promise to keep it real and face the facts, even when it’s uncomfortable. We promise to always tell the truth, because the cost of lying is way too high and we know you’re not buying it (we’re terrible liars anyway). We promise to hold ourselves accountable, to own up to our mistakes and use them as opportunities to make ourselves better for you. We promise to bring you solutions, not more problems, and we promise to put people and the planet before profit.

WE BELIEVE SMART DESIGN CAN CHANGE THE WORLD

Big problems need creative solutions, and now more than ever we know the powerful role design plays in shaping the world around us. We believe that original, intuitive, innovative and sustainably made products can not only look incredible, but also empower us to live more environmentally responsible, plastic-free lives. So we’ve brought together some of the best design minds to turn our bold vision into a reality, and help repair and reshape our world. We can’t wait to show you what we’ve been working on.

WE BELIEVE IN MAKING THE IMPOSSIBLE, POSSIBLE

We believe in a lot of big concepts and tough changes. But it means nothing if we don’t believe in ourselves. The My Childe team is committed to our mission of radically reducing a child’s environmental footprint, and we see this challenge as our chance to change the world. We’re not waiting for things to happen. We’re making them happen.